The BEST chiropractic marketing ideas for 2012
Chiropractic Marketing Idea #2: avoid selling or endorsing products. If you spend half that time promoting your website, improving your search engine optimization, and writing valuable articles you’ll make significantly more money in the long-term and improve your reputation along the way. Don’t get side-tracked, focus on what you spent 6-8 years in school learning- it’s what you’re best at!
In the 1940′s there was a great advertisement for the Volkswagen Beetle. It was refreshingly honest, down to earth, and funny – unlike their competition, who were stuffy, corporate, and cheesy. The advertising technique was a wild success and kept Marketing your chiropractic practice will require a bit of legwork. First, you’ll need a professional website. Avoid endorsing or selling products. Quick money is awfully tempting- just ask the 20,679 doctors who endorsed cigarettes in the 30′s. It seemed like a good idea at the time. This nifty resource has the potential to turn into a fantastic chiropractic marketing tool and we’re exploring all of the possibilities. As we run across successful strategies, we’ll write them up and share the information with all of our clients! We do more than just build chiropractic websites, we push the boundaries of chiropractic marketing to new frontiers every month!The product was controversial but it hadn’t yet been proven dangerous or unhealthy. Not to mention, they were well paid and the cigarette representatives seemed like awfully nice guys. Bad mistake. Skip the bells and whistles, spinning graphics, and busy designs. Your website is your digital office- would you paint the walls of your practice purple? Don’t do it to your website either. The design should be professional, easy to navigate, minimalistic, and informative. Second, you’ll need social media profiles. Social media websites like Facebook and Twitter are invaluable marketing tools because they connect you to people in your community. Think of social media websites like big cocktail parties; follow simple rules of etiquette: be polite, engage in conversation, and don’t constantly sell.
Chiropractic Marketing Idea #1: review your website(s) and find ways to make them more personable, honest, and charming. Visit other chiropractic websites and figure out what catch phrases they use. When you’ve got a list of 20 phrases, go back to your own website and change anything that sounds like your competition. Here’s an experiment… take the content from your website and change the name to another practice, if it still makes sense- you’re doing something wrong. Great content should distinguish you from the competition. If your content sounds different from the rest of the mob, you’ve succeeded.
ere’s the worst mistake new users make: they join a social website, create a profile for their business, start adding random people, and then begin barraging folks with meaningless advertisements. The best chiropractic websites all have something in common: good, original content. It’s the best way to boost your search engine results, bring people to your website, and keep them there. Make it your goal to write 2 short (250-500 word) articles per week. chiropractors by distinguishing him as an exceptionally intelligent and forward-thinking doctor, traits that appeal to every prospective patient. Do QR codes have a place in chiropractic marketing or are they just a passing fad? I asked one of my friends, who works for a high-tech company in Palo Alto and his response was a resounding “yes, they’ll stick”. His description made them out as the next logical replacement for barcodes and a logical, efficient way of transmitting complex information quickly. It’s worth noting the ease with which someone can visit your website by simply snapping a picture of the QR code — as opposed to typing out the URL or carrying a card.It can be on any subject you’re interested in, just chiropractic marketing strategy get into the habit of writing!Don’t make the mistake of treating social media like a giant classifieds ad or phonebook. If you treat people with respect and make yourself a valuable member of their community, it’ll pay off better. Third, invest in some advertising.
Third, invest in some advertising. There are two primary routes for placing ads: Google Adwords and Facebook Ads. They’re both fantastic but if you could only choose one, I’d recommend Adwords. The best chiropractic websites all have something in common: good, original content. It’s the best way to boost your search engine results, bring people to your website, and keep them there. Make it your goal to write 2 short (250-500 word) articles per week. It can be on any subject you’re interested in, just get into the habit of writing!For detailed advice on online advertising campaigns, marketing ideas for chiropractors refer to our free chiropractic marketing ebook. The ebook, written by Mike Melton, is an concise and informative educational resource. I hope you enjoy it!